The Kopi Luwak Direct story actually began over 15 years ago. At the time, we didn’t even know it. Let us explain…
The journey began when we first met Chieftain (the chief of the B’laan tribe) while working for a not profit co-op organization (NGO). We became friends with the B’laan tribe, who at that point were very poor and uneducated. Often the tribes’ people didn’t even have enough money to buy fish from the local market for their meals. As the relationship grew we began to visit the mountain where the tribe lived, in bamboo and twig huts.Jump ahead about 10 years, to 2008. At this time, on one of our visits, we made an astonishing and life changing observation. We noticed that the people of the tribe drank coffee that was quite superb in flavour and quality. Naturally we asked where they got it. It turned out that they were too poor to purchase roasted coffee from the store, so they would roam the forest and search for coffee beans on the forest floor, then roast the beans themselves.
At that moment we realized they were sitting on a gold mine. They were stunned to learn that the coffee they had been drinking for so many decades was in fact globally known as Kopi Luwak, or Civet Coffee – the most expensive and exclusive coffee money can buy!
And so Kopi Luwak Direct was born! We began working in partnership with the B’laan people to help them grow and cultivate premium coffee trees of the Arabica and Robusta varieties, along 400 hectares of the mountainside. This coffee plantation is now nurtured and protected by the B’laan tribe, along with the native civet cat they used to hunt